ASTHA is a hands-on product and technology execution practice. Led by a senior PM with deep operational experience across payments, supply chain, and last-mile delivery — embedded directly into your team to ship, not advise.
Practical, deployable expertise built from years of doing the work — not directing it. Embedded directly into your team to move fast and deliver.
Interim product management at CPO and Director level. Execution framework scaling, portfolio prioritisation, and enterprise roadmap architecture for complex multi-stakeholder environments. We run the product function while you build it.
Interim PM · Discovery · SprintsArchitecture definition for core WMS/TMS integrations, high-volume warehousing platforms, and multi-partner marketplace orchestration layers. Built for enterprise scale with operational precision at every tier.
WMS · TMS · MarketplaceRouting optimisation engines, multi-market carrier management orchestration, and conversion-focused checkout delivery frameworks. Engineered for throughput, resilience, and consumer experience at scale.
Routing · Carrier · Last MileDeploying systemic Open Banking integration rails, robust merchant portal solutions, and fault-tolerant recurring billing architectures. Deep expertise in regulated, high-compliance payment environments across EU markets.
Open Banking · Payments · BillingLeadership deployments across globally recognised organisations — each representing a different class of technical complexity and organisational scale.
Structured around the work that actually needs doing — embedded, focused, and accountable to delivery.
Embedded CPO or Director-level product leadership. We run the function, build the team, and hand over a scaled operation. Typically 3–12 month engagements.
Architecture assessment, vendor selection, and solution design for platform modernisation and infrastructure transformation initiatives.
Rapid assessment of product architecture, team setup, and delivery gaps — with a clear execution plan and prioritised backlog ready to action.
Hands-on sprint leadership, backlog management, and stakeholder alignment — the day-to-day product execution work that keeps engineering teams unblocked.